Thursday, February 25, 2010

Max Factor Memorabilia Posters Advertising....

Max Factor was a leading makeup company for years and was recently discontinued in the USA as the company was bought out several years ago by Procter & Gamble. This makes the value of older Max Factor items really go up in price. You can still find a lot of Max Factor items out there, and usually very affordable. If you are a collector in compacts, lipstick holders, or advertising, this is a great line to add to your collections. During the 1920s and 1930s, the "golden years" of ''''Hollywood', Max Factor became associated intimately with movie make-up. He created the lip gloss for the movies during 1914, and invented the term "makeup," based on the verb, "to make up" (one's face). After Max Factor's death in 1938, Frank Factor (Max Factor, Jr.) expanded the private cosmetics firm, along with members of the immediate family including Sidney Factor, Louis Factor, Davis Factor and Max Firestein. By the 1960s, Max Factor, Jr., Max Firestein and grandsons Donald Factor, Alfred Jay Firestein and Chester Lee Firestein were still involved. Under his leadership, in 1965 Max Factor, Jr. established "Geminesse," a line of makeup, skincare and perfume products that were sold only by uniformed clerks in department stores. The packaging and products were different; many of the containers were designed to resemble Grecian sculptures. By the first quarter of 2010 Procter & Gamble will discontinue Max Factor in the United States as P&G focuses its marketing efforts on the more successful CoverGirl cosmetics line. Max Factor will continue to be marketed overseas.

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